This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".
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Zustand: Very Good. : Este libro de texto está diseñado para un curso sobre tecnología e innovación. Cubre investigaciones contemporáneas utilizando una combinación de texto, lecturas y casos prácticos. Basándose en las respuestas de los revisores a una encuesta, los autores han actualizado muchos de los casos que los instructores consideraron obsoletos o deficientes. Se han mantenido casos clásicos como Claire McCloud, mientras que se han añadido casos más recientes como Intel Corporation en 1999. También hay un sólido conjunto de lecturas de fuentes como Harvard Business Review, California Management Review y Sloan Management Review. EAN: 9780072312836 Tipo: Libros Categoría: Tecnología|Negocios y Economía|Ciencias Título: Strategic Management of Technology and Innovation Autor: Robert A. Burgelman| Modesto A. Maidique| Steven C. Wheelwright Editorial: Osborne/McGraw-Hill Idioma: en Páginas: 1008 Formato: tapa dura. Bestandsnummer des Verkäufers Happ-2026-08-26-dc4155df
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