Verwandte Artikel zu Strategic Management of Technology and Innovation

Strategic Management of Technology and Innovation - Hardcover

Burgelman, Robert A.; Maidique, Modesto A.; Wheelwright, Steven C.

 
9780072312836: Strategic Management of Technology and Innovation
Hardcover
ISBN 10: 0072312831 ISBN 13: 9780072312836
Verlag: Osborne/McGraw-Hill, 2000

Inhaltsangabe

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".

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Verlag
Osborne/McGraw-Hill
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
0072312831
ISBN 13 
9780072312836
Einband
Gebundene Ausgabe
Auflage
3
Anzahl der Seiten
936
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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