Strategic Management of Technology and Innovation - Hardcover

Burgelman, Robert A.; Maidique, Modesto A.; Wheelwright, Steven C.

Hardcover

ISBN 10: 0072312831 ISBN 13: 9780072312836

Verlag: Osborne/McGraw-Hill, 2000

Inhaltsangabe

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".

Details zur Ausgabe

• Verlag: Osborne/McGraw-Hill
• Erscheinungsdatum: 2000
• Sprache: Englisch
• ISBN 10: 0072312831
• ISBN 13: 9780072312836
• Einband: Gebundene Ausgabe
• Auflage: 3
• Anzahl der Seiten: 936
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar