Internet Business Models and Strategies: Text and Cases - Softcover

Afuah, Allan; Tucci, Christopher

Softcover

ISBN 10: 0072397241 ISBN 13: 9780072397246

Verlag: McGraw Hill Higher Education, 2000

Inhaltsangabe

Book by Allan Afuah Christopher L Tucci

Über diesen Titel

Reseña del editor:

A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.

Reseña del editor:

Despite the Internet's phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies' Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, "The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm".

Über diese Auflage

• Verlag: McGraw Hill Higher Education
• Erscheinungsdatum: 2000
• ISBN 10: 0072397241
• ISBN 13: 9780072397246
• Einband: Tapa blanda
• Anzahl der Seiten: 400