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Inhaltsangabe
Book by Hawkins Delbert I Best Roger J Coney Kenneth A
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Reseña del editor
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Biografía del autor
Best is Professor of Marketing at the University of Oregon. He earned a Bachelor of Science in Electrical Engineering from California State Polytechnic University in 1968. Following graduation, he joined General Electric where he worked in both engineering and product management. In 1971, he received a patent for a product he invented while with GE. He completed his MBA in 1972 and went on to complete his Ph.D. in Business at the University of Oregon in 1975. Over the past 25 years, he has published many academic articles. Most recently, Dr. Best has developed the Marketing Excellence Survey.
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- VerlagMcGraw Hill Higher Education
- Erscheinungsdatum2000
- ISBN 10 0072416882
- ISBN 13 9780072416886
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten704
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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
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Consumer Behavior 8th
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McGraw Hill College, Boston, MA, 2000
ISBN 10: 0072416882
ISBN 13: 9780072416886
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Consumer Behavior: Building Marketing Strategy
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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)
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Consumer Behavior
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