Corporate Information Strategy and Management: The Challenges of Managing in a Network Economy - Softcover

Applegate, Lynda M.; Austin, Robert D.; McFarlan, F. Warren

Softcover

ISBN 10: 0072456655 ISBN 13: 9780072456653

Verlag: McGraw-Hill Professional, 2002

Inhaltsangabe

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

Über diesen Titel

Über die Autorinnen und Autoren

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2002
• Sprache: Englisch
• ISBN 10: 0072456655
• ISBN 13: 9780072456653
• Einband: Taschenbuch
• Anzahl der Seiten: 384
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar