Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.
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Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780072471465. Bestandsnummer des Verkäufers 9035300
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Hardcover. Zustand: Fine. 3rd Edition. Text has minor Highlighting, Minor shelf, corner wear. Binding is tight. Looks very nice. 366 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Engineering, Industrial, Trade; United States; Education. ISBN: 0072471468. ISBN/EAN: 9780072471465. Pictures of this item not already displayed here available upon request. Inventory No: 1561066109. Bestandsnummer des Verkäufers 1561066109
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