Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing) - Hardcover

Dolan, Robert

 
9780072499803: Marketing Management: Text and Cases (McGraw-Hill/Irwin Series in Marketing)
Hardcover
ISBN 10: 007249980X ISBN 13: 9780072499803
Verlag: McGraw-Hill Education, 2001

Inhaltsangabe

This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

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Über die Autorin bzw. den Autor

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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Verlag
McGraw-Hill Education
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
007249980X
ISBN 13 
9780072499803
Einband
Tapa dura
Anzahl der Seiten
512
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780072967623: Marketing Management Text and Cases (McGraw-Hill/Irwin Series in Marketing)

Vorgestellte Ausgabe

ISBN 10:  0072967625 ISBN 13:  9780072967623
Verlag: McGraw-Hill Higher Education, 2004
Hardcover