Contemporary Advertising - Hardcover

Arens, William F.

Hardcover

ISBN 10: 0072500417 ISBN 13: 9780072500417

Verlag: McGraw Hill Higher Education, 2001

Inhaltsangabe

Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.

Details zur Ausgabe

• Verlag: McGraw Hill Higher Education
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0072500417
• ISBN 13: 9780072500417
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 704
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar