Verwandte Artikel zu With PowerWeb (IMC: Using Advertising and Promotion...
Inhaltsangabe
This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
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Reseña del editor
This is an applied text with a strong brand message. Most texts on the market teach functions, but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für With PowerWeb (IMC: Using Advertising and Promotion...
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Using Advertising and Promotion to Build Brands with Powerweb
Verlag:
McGraw-Hill Higher Education, 2001
ISBN 10: 0072501073
ISBN 13: 9780072501070
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 15871079-6
Anzahl: 1 verfügbar
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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
Anbieter: HPB-Red, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
hardcover. Zustand: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Bestandsnummer des Verkäufers S_384275663
Anzahl: 1 verfügbar
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MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb
Anbieter: dsmbooks, Liverpool, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
hardcover. Zustand: Good. Good. book. Bestandsnummer des Verkäufers D8S0-3-M-0072501073-3
Anzahl: 1 verfügbar