Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) - Hardcover

Hawkins, Del I.; Coney, Kenneth A.

 
9780072536867: Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)
Hardcover
ISBN 10: 0072536861 ISBN 13: 9780072536867
Verlag: McGraw-Hill College, 2003

Inhaltsangabe

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

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Verlag
McGraw-Hill College
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0072536861
ISBN 13 
9780072536867
Einband
Gebundene Ausgabe
Kontakt zum Hersteller
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ISBN 10:  0072865490 ISBN 13:  9780072865493
Verlag: McGraw-Hill/Irwin, 2003
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