Retailing Management - Hardcover

Levy, Michael; Weitz, Barton A.

Hardcover

ISBN 10: 0072553928 ISBN 13: 9780072553925

Verlag: McGraw-Hill Education - Europe, 2003

Inhaltsangabe

Retailing Management, 5/e, by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, “If you only have space for one retail general reference work, this [Levy and Weitz, Retailing Management] is a great choice.” The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. and layout.

Über diesen Titel

Über die Autorin bzw. den Autor

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

Details zur Ausgabe

• Verlag: McGraw-Hill Education - Europe
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0072553928
• ISBN 13: 9780072553925
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 800
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar