Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) - Softcover

Bearden, William; Ingram, Thomas; Laforge, Raymond

Softcover

ISBN 10: 007286057X ISBN 13: 9780072860573

Verlag: McGraw-Hill Education, 2003

Inhaltsangabe

Book by BeardenWilliam IngramThomas LaForgeRaymond Bearden

Über diesen Titel

Reseña del editor

Marketing: Principles and Perspectives, 4e is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an Internet Marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, 4e offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors. The perspectives approach is present in the fourth edition, however, the over-riding theme concentrates on building customer equity.

Biografía del autor

Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2003
• ISBN 10: 007286057X
• ISBN 13: 9780072860573
• Einband: Tapa blanda
• Auflage: 4
• Anzahl der Seiten: 640