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Consumer Behavior: Building Marketing Strategy (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A.

 
9780072865493: Consumer Behavior: Building Marketing Strategy (MCGRAW HILL/IRWIN SERIES IN MARKETING)
Hardcover
ISBN 10: 0072865490 ISBN 13: 9780072865493
Verlag: Irwin Professional Pub, 2003

Inhaltsangabe

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Irwin Professional Pub
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0072865490
ISBN 13 
9780072865493
Einband
Gebundene Ausgabe
Anzahl der Seiten
790
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780072536867: Consumer Behavior: Building Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

Vorgestellte Ausgabe

ISBN 10:  0072536861 ISBN 13:  9780072536867
Verlag: McGraw-Hill College, 2003
Hardcover