Analysis for Marketing Planning (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Softcover

Lehmann, Donald R.; Winer, Russell S

Softcover

ISBN 10: 0072865962 ISBN 13: 9780072865967

Verlag: McGraw-Hill Higher Education, 2004

Inhaltsangabe

Book by Lehmann Donald Winer Russell

Über diesen Titel

Reseña del editor:

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Über diese Auflage

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2004
• ISBN 10: 0072865962
• ISBN 13: 9780072865967
• Einband: Tapa blanda
• Auflage: 6
• Anzahl der Seiten: 272