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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
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Public Relations Writing: The Essentials of Style and Format (NAI)
ISBN 10: 0072882565
ISBN 13: 9780072882568
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Public Relations Writing: The Essentials of Style and Format (NAI)
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McGraw-Hill Humanities/Social Sciences/Languages, 2004
ISBN 10: 0072882565
ISBN 13: 9780072882568
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Public Relations Writing: The Essentials of Style and Format (NAI)
Verlag:
McGraw-Hill Humanities/Social Sciences/Languages, 2004
ISBN 10: 0072882565
ISBN 13: 9780072882568
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Public Relations Writing: The Essentials of Style and Format
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McGraw-Hill, New York, N. Y., U.S.A., 2005
ISBN 10: 0072882565
ISBN 13: 9780072882568
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Paper Back. Zustand: Very Good. Fifth Edition. 359 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size F: 9"-10" Tall (228-254mm). Bestandsnummer des Verkäufers 140936
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