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Inhaltsangabe
Contemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
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Contemporary Advertising with PowerWeb and CD-ROM
Anbieter: -OnTimeBooks-, Phoenix, AZ, USA
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Zustand: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Bestandsnummer des Verkäufers OTV.0072883928.VG
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Contemporary Advertising with PowerWeb and CD-ROM
Anbieter: -OnTimeBooks-, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Bestandsnummer des Verkäufers OTV.0072883928.G
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Contemporary Advertising With Powerweb And Cd-Rom ; 9780072883923 ; 0072883928
Anbieter: APlus Textbooks, Alpharetta, GA, USA
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Zustand: New. Limited Copies Available - New Condition - Never Used - DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE. Bestandsnummer des Verkäufers 0072883928N