Marketing Channels: A Relationship Management Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

Pelton, Lou E.; Strutton, David; Lumpkin, James R.

Hardcover

ISBN 10: 0072895128 ISBN 13: 9780072895124

Verlag: McGraw-Hill Inc.,US, 2001

Inhaltsangabe

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 0072895128
• ISBN 13: 9780072895124
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 514
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar