Corporate Strategy: A Resource-based Approach - Softcover

Collis, David J.; Montgomery, Cynthia A.

Softcover

ISBN 10: 0072895438 ISBN 13: 9780072895438

Verlag: McGraw-Hill Inc.,US, 1997

Inhaltsangabe

"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Details zur Ausgabe

• Verlag: McGraw-Hill Inc.,US
• Erscheinungsdatum: 1997
• Sprache: Englisch
• ISBN 10: 0072895438
• ISBN 13: 9780072895438
• Einband: Tapa blanda
• Anzahl der Seiten: 220
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar