Corporate Strategy: A Resource-Based Approach - Softcover

Collis, David J.; Montgomery, Cynthia A.

 
9780072895438: Corporate Strategy: A Resource-Based Approach
Softcover
ISBN 10: 0072895438 ISBN 13: 9780072895438
Verlag: McGraw-Hill Inc.,US, 1997

Inhaltsangabe

For many years, the menu of strategy courses at most schools has been relatively unchanged: typically, a capstone course has been followed by one or more electives on topics such as industry and competitor analysis, the management of technology, or mergers and acquisitions. CORPORATE STRATEGY breaks this mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management: Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Inc.,US
Erscheinungsdatum
1997
Sprache
Englisch
ISBN 10 
0072895438
ISBN 13 
9780072895438
Einband
Taschenbuch
Anzahl der Seiten
220
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar