Intro Mass Communication+ CDROM - Softcover

Baran

Softcover

ISBN 10: 0072917377 ISBN 13: 9780072917376

Verlag: McGraw Hill Higher Education, 2003

Inhaltsangabe

Book by Baran Stanley J Baran Stanley

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Reseña del editor

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Details zur Ausgabe

• Verlag: McGraw Hill Higher Education
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0072917377
• ISBN 13: 9780072917376
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 560
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar