Public Relations for the Information Age with Olc Card: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and Powerweb - Softcover

Lattimore

Softcover

ISBN 10: 0072935316 ISBN 13: 9780072935318

Verlag: McGraw Hill Higher Education, 2003

Inhaltsangabe

Book by Lattimore Dan L Baskin Otis W Heiman Suzette T Tot

Über diesen Titel

Reseña del editor:

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

Biografía del autor:

DAN L. LATTIMORE is Professor and Chairman of the Journalism Department at Memphis State University, Tennessee.

Über diese Auflage

• Verlag: McGraw Hill Higher Education
• Erscheinungsdatum: 2003
• ISBN 10: 0072935316
• ISBN 13: 9780072935318
• Einband: Tapa blanda