Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing) - Softcover

Alreck, Pamela L.; Settle, Robert B.

Softcover

ISBN 10: 0072945486 ISBN 13: 9780072945485

Verlag: McGraw-Hill Education - Europe, 2003

Inhaltsangabe

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Details zur Ausgabe

• Verlag: McGraw-Hill Education - Europe
• Erscheinungsdatum: 2003
• Sprache: Englisch
• ISBN 10: 0072945486
• ISBN 13: 9780072945485
• Einband: Taschenbuch
• Auflage: 3
• Anzahl der Seiten: 496
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar