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MERLIN, A Marketing Simulation 1/e, by Anderson, Beveridge, Lawton & Scott is a user-friendly, Windows-based comprehensive marketing simulation designed for use in Principles of Marketing, Marketing Management or the Marketing Strategy course. MERLIN puts students into the role of marketing managers where they make the decisions needed to market the products of a small-marketing-oriented enterprise. MERLIN models a small marketing business, which sells two products in three sales territories, each with different profiles and demand characteristics. MERLIN gives students the opportunity to demonstrate their understanding of marketing concepts and challenges them to respond to the difficulties of marketing in a dynamic, competitive environment. MERLIN allows students to compete on the basis of price, quality, features, and service. Students make quarterly decisions that include: selecting product characteristics (features and quality), setting prices, selecting media and a message (price, service, etc.). The combination of the decision options allows students the choice of a push versus pull promotional strategy. Two versions: MERLIN is available in two versions: Solo (student vs. computer-managed companies) and Team (students vs. other student-managed companies).
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MERLIN, A Marketing Simulation 1/e, by Anderson, Beveridge, Lawton & Scott is a user-friendly, Windows-based comprehensive marketing simulation designed for use in Principles of Marketing, Marketing Management or the Marketing Strategy course. MERLIN puts students into the role of marketing managers where they make the decisions needed to market the products of a small-marketing-oriented enterprise. MERLIN models a small marketing business, which sells two products in three sales territories, each with different profiles and demand characteristics. MERLIN gives students the opportunity to demonstrate their understanding of marketing concepts and challenges them to respond to the difficulties of marketing in a dynamic, competitive environment. MERLIN allows students to compete on the basis of price, quality, features, and service. Students make quarterly decisions that include: selecting product characteristics (features and quality), setting prices, selecting media and a message (price, service, etc.). The combination of the decision options allows students the choice of a push versus pull promotional strategy. Two versions: MERLIN is available in two versions: Solo (student vs. computer-managed companies) and Team (students vs. other student-managed companies).
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MERLIN: A Marketing Simulation
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Softcover. Zustand: Bon. Ancien livre de bibliothèque avec équipements. Edition 2004. Livre reconditionné de bibliothèque. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2004. Refurbished library book. Ammareal gives back up to 15% of this item's net price to charity organizations. Bestandsnummer des Verkäufers G-384-291
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MERLIN: A Marketing Simulation
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Zustand: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: McGraw-Hill Higher Education Pub Date: 10/1/2003 Binding: Paperback Pages: 192 First edition. Bestandsnummer des Verkäufers 6901375
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