Corporate Information Strategy And Management: Text And Cases - Hardcover

Applegate, Lynda M.; Austin, Robert D.; McFarlan, F. Warren

Hardcover

ISBN 10: 0072947756 ISBN 13: 9780072947755

Verlag: McGraw-Hill Professional, 2005

Inhaltsangabe

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Über diesen Titel

Über die Autorinnen und Autoren

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.

The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0072947756
• ISBN 13: 9780072947755
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 657
• Kontakt zum Hersteller: McGraw-Hill Education; https://www.mheducation.co.in/; ; Via Verdi, 8; Assago Milano; 20090; Italien