Strategic Management: Creating Competitive Advantages - Softcover

Dess, Gregory G.

Softcover

ISBN 10: 0072952423 ISBN 13: 9780072952421

Verlag: McGraw-Hill Professional, 2004

Inhaltsangabe

Strategic Management: Creating Competitive Advantages, 2nd Edition, by Dess, Lumpkin, and Taylor, responds to the demands of today’s rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. Instructors can create their own case volumes for use with Strategic Management 2nd Edition from a variety of source - preselected case packets, customizing from a recommended set which have been carefully mapped to the chapter concepts, or from the entire Primis database which features cases from Harvard, Darden, INSEAD, Ivey, and other reputable sources.

Über diesen Titel

Über die Autorin bzw. den Autor

Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2004
• Sprache: Englisch
• ISBN 10: 0072952423
• ISBN 13: 9780072952421
• Einband: Taschenbuch
• Auflage: 2
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar