Marketing Strategy: A Decision-focused Approach - Softcover

Softcover

ISBN 10: 0072961902 ISBN 13: 9780072961904

Verlag: McGraw-Hill Publishing Co., 2005

Inhaltsangabe

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Details zur Ausgabe

• Verlag: McGraw-Hill Publishing Co.
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0072961902
• ISBN 13: 9780072961904
• Einband: Taschenbuch
• Auflage: 5
• Anzahl der Seiten: 346
• Herausgeber: Walker Orville C., Mullins John W., Boyd Harper W.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar