Managing Product And Service Development: Text And Cases - Hardcover

Thomke, Stefan

 
9780073023014: Managing Product And Service Development: Text And Cases
Hardcover
ISBN 10: 0073023019 ISBN 13: 9780073023014
Verlag: McGraw-Hill Professional, 2006

Inhaltsangabe

This text offers a new option for instructors interested in emphasizing a balance between products and services.
Managing Product and Service Development is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, and frameworks known today, and introduces new approaches that hold promise for the future. Many texts are either aimed at engineering or marketing specialists and do not adequately address the often difficult general management issues that arise in complex development project. This book does not require training or experience in a technical field but addresses the role of new technologies in product development.
In this text students learn about innovation through exploration. All the material has been developed and tested in the MBA and executive education classroom at Harvard Business School. The Instructor’s Manual (IM), as only part of this text’s proven teaching materials, describes an optional student project that complements in-class sessions.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Stefan H. Thomke is Associate Professor of technology and operations management at Harvard Business School.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Professional
Erscheinungsdatum
2006
Sprache
Englisch
ISBN 10 
0073023019
ISBN 13 
9780073023014
Einband
Gebundene Ausgabe
Anzahl der Seiten
592
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar