Strategic Marketing: A Practical Approach. - Hardcover

Alsem, K. J.

Hardcover

ISBN 10: 0073025860 ISBN 13: 9780073025865

Verlag: McGraw-Hill Professional, 2006

Inhaltsangabe

Strategic Marketing employs the most detailed step-by-step approach available to illustrate the entire process of building a successful marketing plan. The process approach leads the student through the process of writing a complete marketing plan for a brand, mirroring the same approach used by marketing planning experts. Delivering customer value is the purpose of good marketing strategy, so a customer and brand orientation is followed throughout the book: in the analysis, in choosing options, in developing marketing strategy, and in implementation. Strategic guidelines--what to do and what not to do in marketing practice--are given throughout the book. Finally, the text provides extensive coverage of tools and techniques that can be helpful in the planning process.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0073025860
• ISBN 13: 9780073025865
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 324
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar