Strategic Management: Concepts and Cases - Hardcover

Strickland, Alonzo J.; Thompson Jr., Arthur A.

 
9780073037141: Strategic Management: Concepts and Cases

Inhaltsangabe

Revised for the 11th edition, this text presents comprehensive coverage of the issues involved in strategic management together with an updated set of case studies. Global competition and management issues are integrated throughout the text.

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Reseña del editor

Thompson/Strickland is the strategic management market leader by a wide margin. The eleventh, or alternate, edition of the book contains exactly the same text as the 10th edition but includes all new cases. With so many business schools offering a strategic management course every term, the case collection in any one edition "wears out" after a few terms. The strong desire of adopters for fresh cases, together with welcome and much needed growth in the supply of first-rate cases being developed each year makes it necessary for us to institute a short case revision cycle and provide a second collection of cases to choose from. The 10th edition, with all its various components, will be available throughout the life cycle of the 11th edition.

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