Communication Research: Asking Questions, Finding Answers - Hardcover

Keyton, Joanne

Hardcover

ISBN 10: 0073049506 ISBN 13: 9780073049502

Verlag: McGraw-Hill Higher Education, 2005

Inhaltsangabe

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from one s research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Details zur Ausgabe

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2005
• Sprache: Englisch
• ISBN 10: 0073049506
• ISBN 13: 9780073049502
• Einband: Gebundene Ausgabe
• Auflage: 2
• Anzahl der Seiten: 416
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar