Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media - Softcover

Dominick, Joseph R.; Sherman, Barry L.; Messere, Fritz J.

 
9780073135809: Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Inhaltsangabe

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

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Reseña del editor

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

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Weitere beliebte Ausgaben desselben Titels

9780071215251: Broadcasting, Cable, the Internet and beyond: An Introduction to Modern Electronic Media

Vorgestellte Ausgabe

ISBN 10:  0071215255 ISBN 13:  9780071215251
Verlag: McGraw-Hill Education (ISE Editi..., 2003
Hardcover