Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media - Softcover

Dominick, Joseph R.; Sherman, Barry L.; Messere, Fritz J.

 
9780073135809: Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
Softcover
ISBN 10: 0073135801 ISBN 13: 9780073135809
Verlag: Mcgraw Hill Book Co, 2007

Inhaltsangabe

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

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Reseña del editor

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Mcgraw Hill Book Co
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0073135801
ISBN 13 
9780073135809
Einband
Tapa blanda
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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