Introduction to Mass Communication: Media Literacy and Culture with PowerWeb - Softcover

Baran, Stanley J.

Softcover

ISBN 10: 0073209414 ISBN 13: 9780073209418

Verlag: McGraw-Hill Higher Education, 2005

Inhaltsangabe

Book by Baran Stanley J

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Reseña del editor

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.

Details zur Ausgabe

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2005
• ISBN 10: 0073209414
• ISBN 13: 9780073209418
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 4
• Anzahl der Seiten: 608