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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new edition features a new chapter on the convergence of videogames with other media technologies, up-to-date coverage of media's role in the War in Iraq, and coverage of new technologies such as WiFi, VoIP, and blogs.
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Introduction To Mass Communication: Media Literacy And Culture, 4th
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McGraw-Hill College, Boston, MA., 2005
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Softcover. Zustand: Very Good. 4th Edition. The text has marking, the cover has minor wear with a small torn area on the lower back cover. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790687. Bestandsnummer des Verkäufers 1560790687
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Verlag:
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
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Softcover. Zustand: Very Good. 4th Edition. The text appears clean, the cover has a light crease down the front. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560788581. Bestandsnummer des Verkäufers 1560788581
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Introduction To Mass Communication: Media Literacy And Culture, 4th
Verlag:
McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
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Anbieter: a2zbooks, Burgin, KY, USA
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Softcover. Zustand: Very Good. 4th Edition. The text appears clean, the cover has minor wear. NO CD Quantity Available: 1. ISBN: 0073209414. ISBN/EAN: 9780073209418. Pictures of this item not already displayed here available upon request. Inventory No: 1560790685. Bestandsnummer des Verkäufers 1560790685
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Introduction To Mass Communication: Media Literacy And Culture, 4th
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McGraw-Hill College, Boston, MA., 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
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ISBN 10: 0073209414
ISBN 13: 9780073209418
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb
Verlag:
McGraw-Hill Humanities/Social Sciences/Languages, 2005
ISBN 10: 0073209414
ISBN 13: 9780073209418
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Softcover
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Zustand: good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Bestandsnummer des Verkäufers 466TY8001ZWG
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