Marketing: The Core - Softcover

Kerin, Roger A.; Hartley, Steven W.; Rudelius, William

Softcover

ISBN 10: 0073215740 ISBN 13: 9780073215747

Verlag: McGraw Hill Higher Education, 2006

Inhaltsangabe

MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketing s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that s equally kind to both the eyes and the pocketbook. The Core is more than just a "baby Kerin"; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Details zur Ausgabe

• Verlag: McGraw Hill Higher Education
• Erscheinungsdatum: 2006
• Sprache: Englisch
• ISBN 10: 0073215740
• ISBN 13: 9780073215747
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 425
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar