Mass Media in a Changing World: History, Industry, Controversy - Softcover

Rodman, George R.

Softcover

ISBN 10: 0073256323 ISBN 13: 9780073256320

Verlag: McGraw-Hill College, 2005

Inhaltsangabe

Book by Rodman George

Über diesen Titel

Reseña del editor

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

Über diese Auflage

• Verlag: McGraw-Hill College
• Erscheinungsdatum: 2005
• ISBN 10: 0073256323
• ISBN 13: 9780073256320
• Einband: Tapa blanda