The Dynamics of Mass Communication: Media in the Digital Age with Media World DVD and PowerWeb - Softcover

Dominick, Joseph

Softcover

ISBN 10: 0073268704 ISBN 13: 9780073268705

Verlag: McGraw-Hill Education, 2006

Inhaltsangabe

Book by Dominick Joseph R

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Reseña del editor:

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.

Biografía del autor:

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2006
• ISBN 10: 0073268704
• ISBN 13: 9780073268705
• Einband: Tapa blanda
• Anzahl der Seiten: 439