Marketing: The Core - Softcover

Kerin, Roger A.; Hartley, Steven W.; Rudelius, William

Softcover

ISBN 10: 0073381063 ISBN 13: 9780073381060

Verlag: McGraw-Hill Higher Education, 2008

Inhaltsangabe

Book by Kerin Roger Hartley Steven Rudelius William

Über diesen Titel

Reseña del editor:

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing’s 21 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester.

Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Über diese Auflage

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2008
• ISBN 10: 0073381063
• ISBN 13: 9780073381060
• Einband: Tapa blanda
• Auflage: 3
• Anzahl der Seiten: 512