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Inhaltsangabe
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Reseña del editor
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Marketing Management: A Strategic Decision-Making Approach
Verlag:
McGraw-Hill Higher Education, 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Marketing Management - A Strategic Decision-Making Approach
Verlag:
McGraw-Hill Higher Education, 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Marketing Management: A Strategic Decision-Making Approach
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McGraw-Hill/Irwin (edition 7), 2009
ISBN 10: 0073381160
ISBN 13: 9780073381169
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Paperback. Zustand: Good. 7. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Bestandsnummer des Verkäufers 0073381160-11-1
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Marketing Management: A Strategic Decision-Making Approach
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Zustand: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Bestandsnummer des Verkäufers BSM.LPHO
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