Verwandte Artikel zu Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach - Softcover

Mullins, John W.; Walker, Orville C., Jr.

 
9780073381169: Marketing Management: A Strategic Decision-Making Approach
Softcover
ISBN 10: 0073381160 ISBN 13: 9780073381169
Verlag: McGraw Hill Higher Education, 2009

Inhaltsangabe

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

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Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
0073381160
ISBN 13 
9780073381169
Einband
Taschenbuch
Anzahl der Seiten
551
Kontakt zum Hersteller
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Verantwortliche Person
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