Consumer Behavior - Hardcover

Peter, J. Paul; Olson, Jerry

Hardcover

ISBN 10: 0073404764 ISBN 13: 9780073404769

Verlag: McGraw-Hill Education, 2010

Inhaltsangabe

Book by Peter J Paul

Über diesen Titel

Reseña del editor:

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Biografía del autor:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2010
• ISBN 10: 0073404764
• ISBN 13: 9780073404769
• Einband: Tapa dura
• Anzahl der Seiten: 576