Product Design and Development - Hardcover

Ulrich, Karl T.; Eppinger, Steven D.

Hardcover

ISBN 10: 0073404772 ISBN 13: 9780073404776

Verlag: McGraw-Hill Professional, 2011

Inhaltsangabe

"This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals. Indeed, we could not avoid writing for a professional audience because most of our students are themselves professionals who have worked either in product development or in closely related functions. This book blends the perspectives of marketing, design, andmanufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects"--

Über diesen Titel

Über die Autorinnen und Autoren

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2011
• Sprache: Englisch
• ISBN 10: 0073404772
• ISBN 13: 9780073404776
• Einband: Gebundene Ausgabe
• Auflage: 5
• Anzahl der Seiten: 415
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar