Public Relations Writing: The Essentials of Style and Format - Softcover

Bivins, Thomas H.

Softcover

ISBN 10: 0073511927 ISBN 13: 9780073511924

Verlag: McGraw-Hill Professional, 2007

Inhaltsangabe

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

Details zur Ausgabe

• Verlag: McGraw-Hill Professional
• Erscheinungsdatum: 2007
• Sprache: Englisch
• ISBN 10: 0073511927
• ISBN 13: 9780073511924
• Einband: Taschenbuch
• Auflage: 6
• Anzahl der Seiten: 377
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar