Public Relations Writing: The Essentials of Style and Format - Softcover

Bivins, Thomas H.

 
9780073511986: Public Relations Writing: The Essentials of Style and Format
Softcover
ISBN 10: 0073511986 ISBN 13: 9780073511986
Verlag: McGraw-Hill Humanities Social, 2010

Inhaltsangabe

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

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Verlag
McGraw-Hill Humanities Social
Erscheinungsdatum
2010
Sprache
Englisch
ISBN 10 
0073511986
ISBN 13 
9780073511986
Einband
Taschenbuch
Anzahl der Seiten
330
Kontakt zum Hersteller
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Verantwortliche Person
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