Verwandte Artikel zu Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach - Softcover

Walker, Orville C.; Mullins, John W.

 
9780073529899: Marketing Strategy: A Decision-Focused Approach
Softcover
ISBN 10: 0073529893 ISBN 13: 9780073529899
Verlag: McGraw Hill Higher Education, 2007

Inhaltsangabe

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. The book s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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Verlag
McGraw Hill Higher Education
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
0073529893
ISBN 13 
9780073529899
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
346
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar