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The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances - Hardcover

Lendrum, Tony

 
9780074713266: The Strategic Partnering Handbook: The Practitioners' Guide to Partnerships and Alliances
Hardcover
ISBN 10: 0074713264 ISBN 13: 9780074713266
Verlag: McGraw-Hill Education Ltd, 2003

Inhaltsangabe

With the global economy now a reality, the objectives of becoming internationally competitive and world class are imperatives for all successful businesses. Critical to this success - and to the development of sustainable and competitive advantage - will be the quality of relationships developed between customers and suppliers both internal and external to the organisation. Organisations worldwide use The Strategic Partnering Handbook as a guide for creating successful partnerships and alliances, and to improve their customer and supplier relationships generally.
Building on the principles detailed in previous editions and in keeping with an ever-changing business climate, this fourth edition presents fully revised case examples (including a brand new major case study), updated strategies and additional concepts.
This book is of great value to all partnering and alliance practitioners and an excellent toolkit for building robust and sustainable business alliances.

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Über die Autorin bzw. den Autor

Tony Lendrum is CEO and Head Coach at Strategic Partnering Pty Ltd., a management consulting firm he formed in September 1994 to focus on the development of strategic partnering and alliance relationships.

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Verlag
McGraw-Hill Education Ltd
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
0074713264
ISBN 13 
9780074713266
Einband
Gebundene Ausgabe
Auflage
4
Anzahl der Seiten
350
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar