Introduces many of the evolving influences facing modern marketers, including a regionalised global environment, trends in the digital communication era, and an ever increasing quest for the measurability of marketing programs.
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Anbieter: Turn The Page Books, Sydney, NSW, Australien
Softcover. Zustand: Good. 6th Edition. Some creasing to card cover. Internally very clean. 588 pages. No internal inscriptions. No torn or missing pages. This book is extra heavy and will involve extra post to countries out of Australia. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Australia; Education. ISBN/EAN: 9780074717516. Pictures of this item not already displayed here available upon request. Inventory No: 57004. Bestandsnummer des Verkäufers 57004
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