Handbook of Public Relations and Communications - Hardcover

Lesly, Philip

Hardcover

ISBN 10: 0077074912 ISBN 13: 9780077074913

Verlag: McGraw-Hill Publishing Co., 1991

Über diesen Titel

Reseña del editor:

In this new revision Philip Lesly has drawn together a panel of specialists to compile this worldwide industry guide. The topics covered include: how to work with governments, community and minority groups, financial and industrial media, employees and labour unions, dealers and consumers; how specific organizations can best utilize public relations; international PR; effective communications techniques; and legal considerations.

Über diese Auflage

• Verlag: McGraw-Hill Publishing Co.
• Erscheinungsdatum: 1991
• ISBN 10: 0077074912
• ISBN 13: 9780077074913
• Einband: Tapa dura
• Anzahl der Seiten: 896