Retail Marketing - Softcover

Mcgoldrick, P.

Softcover

ISBN 10: 0077092503 ISBN 13: 9780077092504

Verlag: McGraw-Hill Education / Europe, Middle East & Africa, 2002

Inhaltsangabe

Retail marketing editado por Mc graw hill education (uk)

Über diesen Titel

Reseña del editor:

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems.

This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

Über diese Auflage

• Verlag: McGraw-Hill Education / Europe, Middle East & Africa
• Erscheinungsdatum: 2002
• ISBN 10: 0077092503
• ISBN 13: 9780077092504
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 672