Marketing Research - Softcover

Chisnall, Peter

Softcover

ISBN 10: 0077108124 ISBN 13: 9780077108120

Verlag: McGraw-Hill Education / Europe, Middle East & Africa, 2004

Über diesen Titel

Reseña del editor:

The 7th edition of this well-established marketing research text is thoroughly revised and updated and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today’s marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research.

Biografía del autor:

Extensive practical experience in management and consultancy. For many years he has been an external examiner and adviser for several academic institutions in the UK

Über diese Auflage

• Verlag: McGraw-Hill Education / Europe, Middle East & Africa
• Erscheinungsdatum: 2004
• ISBN 10: 0077108124
• ISBN 13: 9780077108120
• Einband: Tapa blanda
• Anzahl der Seiten: 496