Exploring Innovation - Softcover

Smith, David

Softcover

ISBN 10: 0077121236 ISBN 13: 9780077121235

Verlag: McGraw-Hill Higher Education, 2010

Inhaltsangabe

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: -More coverage on the commercial aspects of innovation and business models -Greater emphasis on user innovation -An introduction to the concept of open innovation-Fully revised coverage of innovation strategy -Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

Über diesen Titel

Über die Autorin bzw. den Autor

David Smith is Professor of Innovation Management at Nottingham Business School, Nottingham Trent University.

Details zur Ausgabe

• Verlag: McGraw-Hill Higher Education
• Erscheinungsdatum: 2010
• Sprache: Englisch
• ISBN 10: 0077121236
• ISBN 13: 9780077121235
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 400
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Heinrich Kopp GmbH; 0049 6188 40-0; compliance@kopp.eu; ; Alzenauer Str. 68; Kahl am Main; 63796; Deutschland