Foundations of Marketing with Redemption card - Softcover

Jobber, David; Fahy, John

Softcover

ISBN 10: 0077122283 ISBN 13: 9780077122287

Verlag: McGraw-Hill Education / Europe, Middle East & Africa, 2006

Über diesen Titel

Reseña del editor:

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Free Vital Source Digital Textbook included in this package

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And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

Biografía del autor:

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making.

Über diese Auflage

• Verlag: McGraw-Hill Education / Europe, Middle East & Africa
• Erscheinungsdatum: 2006
• ISBN 10: 0077122283
• ISBN 13: 9780077122287
• Einband: Tapa blanda
• Auflage: 2